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« Worth Reading: Catavino on the Food of Rioja | Main | Scott Paul Selections: Pure Pinot »
Tuesday
25Mar2008

The Rise and Fall of The Wine Advocate

I’m beginning to think it’s time to let the anti-Parker tirades fade into the past, just as his dominating influence is starting to do. It is clear that Parkerism has reached its zenith and is on the decline. In fact, this recent spate of Parker bashing books are coming a little too late as the natural rise and fall pattern of something like The Wine Advocate was already in place and I think these books are having little impact and seem more like piling on than muckraking. I can think of few less productive uses of my time these days than reading a book about Robert Parker’s sins. The Wine Advocate that everyone rails against no longer exists as Parker has brought in a whole staff of writers all of whom have their own convictions, palates and style. Things have changed not only at The Wine Advocate, but in the wine world as a whole, where the so called “Parkerization” of wine style is also something that is clearly going out of fashion. While it won’t disappear overnight, you can’t miss the growing interest in smaller production wines that express distinct personalities. It is also clear that there is a strong and growing consumer movement building for wines with more moderate alcohol levels. I think its time to let Parker and his Wine Advocate ride off into the sunset on its own and move our focus back to wine instead of personality. Concerning these realities, I think we can even spend some time considering all the good things that Robert Parker has done for the wine industry and consumers during his reign.

While it’s time for all of us to mellow out about Parker and his now declining influence, I think it’s also time for Parker himself to mellow out and assume the well deserved role of elder statesman rather than continuing the vitriolic outbursts on his forum, one of which had this result: Parker fined for defamation - decanter.com - the route to all good wine. Such outbursts do far more to hurt his image than any book has done.

Anyone who is upset about the the current direction of winemaking and wants to change things would better use their time reading about wine rather than reading about Parker. Robert Parker is, as they say, history.


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Reader Comments (9)

I think it's important to recognize changes like this rather than continuing to harp on old problems. Thanks for pointing it out.

On a side note, can we chalk this up as a victory for the wine blogosphere?
March 25, 2008 | Unregistered CommenterJeff
Jeff - I do think the rise of blogs and forums has reduced and is reducing the power of traditional wine print media. I also think winery websites are having an impact. There are just so many more ways to get information.
March 25, 2008 | Unregistered CommenterCraig Camp
A victory for the blogosphere! Yea next we need Squires to be fined! Just had to say that. But if the discussion could veer more towards wine than bullshit we'd all be happier. That's why I flipped out on Therapy. A culmination of alot of things as I privately e-mailed you Craig.
March 25, 2008 | Unregistered CommenterLyle Fass
Lyle I feel your pain. I had a few blow ups myself on the Parker Forum a few years ago, but somewhere along the way I just started to get bored with the circular arguments that tend to dominate wine forums. Of course, Therapy is a beast of its own.
March 25, 2008 | Registered CommenterCraig Camp
Great post. Somehow I have the feeling that beeing not talked about or discussed is even worse that beeing crtiziced for someone like Parker.I also think that if he continues doing what he has been doing lately it will be impossible to assume the role of the elder statesman.
March 27, 2008 | Unregistered Commenteresping
Gave up on the Parker Forum long ago. I have one of the first member numbers too, but as it grew and Squires became more unweildy I left. No more whinning for me.

An interesting thing though is happening with the WA. Here in Spain, very few people will acknowledge that Parker is not behind the scores. Though Jay Miller is rating, everyone tells me what Parker gave them. I wonder what will happen when Parker retires.
March 28, 2008 | Unregistered Commenterryan
I think everyone still does that do matter who the reviewer is - just look at all the shelf talkers with scores from "Robert Parker" when the reviews actually came from other Wine Advocate writers.
March 28, 2008 | Unregistered CommenterCraig Camp
This is a very interesting perspective, and it's nice to view that whole debate in a historical context. It is pretty fascinating that dispersion in the blogosphere is allowing for better marketing opportunities for smaller producers and the expansion of niche markets.

Consumers in the US are lucky to have as many options as they do. Coming from Canada, where liquor distribution is highly regulated, I frequently get irritated by the lack of variety in the market and the inability for Canadians to take advantage of niche marketing as effectively as in the US. So, the next step is to see whether the redistribution of consumer information, marketing opportunities, and consumption over the internet can start having greater regulatory impacts. I am sure even the US would benefit from greater trade liberalization in the wine industry.
April 14, 2008 | Unregistered CommenterShea
I am not an apologist for Robert Parker or his rants. I do however echo many of his opinions about wine. In general I tend to agree with his scores when I've compared notes and this also goes for Dr. Jay Miller. I do not believe Mr. Parker is a demi God but a talented taster and writer. This argument reminds me of the Robert Mondavi legacy in Napa that now has evolved into an elder statesman role. He was not appreciated in the Languedoc when he tried to globalize his reign. Parker bashing is an Olympic sport now and really does distract from the matter at hand. Where are the $10-$25 wines that have character, balance and a long lingering finish? My answer lately has been Spain and Portugal.

BB
April 16, 2008 | Unregistered CommenterBernie Bearnaise

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