An article in Ad Age calls Diageo “as shameless as politicians,” claiming the company“pounced” on the free publicity after Hillary Clinton’s shot-and-a-beer act earlier this week. As you’ll recall, Hillary took a shot of Crown Royal and drank a beer in front of TV cameras in an Indiana bar, and Diageo is apparently using the incident as a marketing opportunity (do you blame them?).

“It used to be that whenever the cameras came around, you’d see the politicians hiding their drinks behind their back,” said a Diageo spokesman to reporter Jeremy Mullman. “But she was using it … as a way of touching the people.”

While Diageo isn’t planning to use Clinton’s image in any Crown Royal ads, the company reportedly plans to send bottles of its obscure Jeremiah Weed Bourbon Liqueur to all three remaining presidential campaigns. Diageo hopes to boost the brand through sampling, word-of-mouth, and a brand website launched yesterday.

When asked why the company wasn’t using the “watershed” moment to promote Crown Royal, the spokesman pointed out: “Well, you all are doing that for us.” (from WineBusiness.com)