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« Soter-icity | Main | Mac Farmer's Market »
Tuesday
24Jun2008

Uniformed Criticism

latimes Last week there was a blog-o-sphere outcry about an article in The Los Angeles Times by one Joel Stein entitled The Language of Wine Snobbery. I can hardly think of a less creative topic than once again whipping on the lingo of wine aficionados. How many writers over the years have heaped ridicule on the patois of wine enthusiasts and put it off as snobbery? Did we really need yet another? Wine, like every other thing worthy of developing passionate hobbyists, develops it’s own shorthand that often seems silly to the uninitiated. Stein was thoroughly, and correctly, pilloried by writers such as Tom Wark at Fermentation and Catie McIntyre Walker at Through The Walla Walla Grape Vine. I applaud their commentary, but personally  I found yet another tired rant about wine snobs not enough to rile me. Being a wine snob myself, I’ve just learned to live with it.

What struck me was this comment in the article, “I want to know that a Zinfandel, our greatest native grape, tastes like America: big, bold, unsubtle and ready to fight.” What I want to know is how someone that thinks zinfandel is a native American grape variety gets to write about wines in The Los Angeles Times? Anyone who pretends to know enough about wine to write about it in a major American newspaper should know that zinfandel vines, like all important wine grape varieties are Vitis vinifera vines that originated in Europe and Asia and were brought to the United States. I suppose what is even worse is that Stein not only did not know this basic fact, but failed even to take 30 seconds to check out Wikipedia, where it’s well documented. What’s sad for consumers is that someone like Stein can present themselves as “experts”, and then go on to mislead their readers, more concerned with being cute and controversial than accurate. I suppose we should expect no less from someone who finds the antics of Gary Vaynerchuck more meaningful than the encyclopedic knowledge and artful prose of Jancis Robinson. I don’t mean that as a criticism of Gary, who has helped many a novice learn to enjoy the pleasures of fine wine, but Stein, who is a professional, perhaps should reach for a higher standard.

The real guilty party in this case is The Los Angeles Times, which as one of the world’s great newspapers usually expects more knowledge from their writers. Can you imagine them sending someone to cover the Dodgers that did not know what a curve ball was? Apparently in this case they did exactly that.

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Reader Comments (9)

Great post, all true but please lose the Snap previews. They've as much class as two buck chuck :)
June 24, 2008 | Unregistered CommenterLar
Agreed, except for one thing: Stein's not a wine writer. Never has been.

http://en.wikipedia.org/wiki/Joel_Stein
June 24, 2008 | Unregistered CommenterThor
I agree that he is not a wine writer and thanks for helping clarify that, but being in the LA Times as least gives the writer status as some sort of expert to most readers.Even if he is not a full time wine writer, a good journalist should do his homework.
June 24, 2008 | Registered CommenterCraig Camp
Plus, he criticizes wine writers for saying a wine tastes of "cherries and tobacco'' while he professes to call another wine, "bold and ready to fight?'' Say what? I dunno about you, but telling me something tastes like cherries and tobacco tells me a WHOLE lot more about its flavors than describing it as akin to Jason Bourne. But that's just me. ;)
June 24, 2008 | Unregistered CommenterCarolyn Jung
"but being in the LA Times as least gives the writer status as some sort of expert"

If you say so. ;-)

"Even if he is not a full time wine writer"

He's a never-time wine writer, He's a pop-culture snarkist. I agree that this is a particularly dismal effort, but all I'm saying is that he should be judged for writing a crappy article, not for being a bad wine writer. To my knowledge, he's never even mentioned wine once in any previous article, though I'm not going to to a Lexis/Nexis search to find out if that's true.

Yes, a journalist should do homework. I'm not even sure he's a journalist, though. He's mostly an essayist, from what I've read in Time and elsewhere.
June 25, 2008 | Unregistered CommenterThor
Thor I am not sure I follow you here. Rereading my post several times I do not find the words wine and writer attached in any way. My point was that a major publication let this guy write about something he knows nothing about. I do not think they would print something about baseball so lightly, but do so about wine without a thought. My point was that he wrote a crappy, un-researched article and the fault lies with his editors at The Times for letting it run.
June 25, 2008 | Registered CommenterCraig Camp
Lar - I'm sorry you don't like the Snap previews. However my early training as a journalist taught me to write every story like the ready never heard of the topic before. In this format I can't go that far, but find adding the Snap links gives the reader that may not be familiar with the topic an easy way to find that information.I understand that for more knowledgeable readers they could be irritating, but I think it's critical that we spread as much knowledge as possible and reach out to readers of all knowledge levels so I include them.
June 25, 2008 | Unregistered CommenterCraig Camp
My point of wiew? Well, it's since 1975 that I keep tasting wines. Everytime I'm sure that I know enough about it. After the second taste, I realize that I must taste more and more, and still I never know enough to be sure. To say,the more you know, less you know. In fact, we never learn too much.
CIN, CIN! Walter from Trieste-Italy
June 30, 2008 | Unregistered CommenterWalter Chiurlotto
Uniformed criticism or Uninformed criticism...I think both are of questionable use.....
June 30, 2008 | Unregistered CommenterKVolk

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