Tuesday
May122009
A Really Goode (PR) Job
Tuesday, May 12, 2009 at 4:20AM
A Really Goode Job - Select Your Favorite Video
Some people just get it. Interactivity is what's it's all about these days and most PR types are driven crazy by the lack of message control when it comes to working the wine bloggers. Then along comes Sonoma's Murphy-Goode and shows them how it's all done. Murphy-Goode throws a 10k a month (lottery numbers by blogging standards) dream job out there and in the process gets ten times that in positive press. Bravi to the Murphy-Goode folks for doing it right and with class. By the way, that guy in in the video is Hardy (pictured left) of the excellent Dirty South Wine Blog and I'm sure he'd appreciate some of your votes.
Some people just get it. Interactivity is what's it's all about these days and most PR types are driven crazy by the lack of message control when it comes to working the wine bloggers. Then along comes Sonoma's Murphy-Goode and shows them how it's all done. Murphy-Goode throws a 10k a month (lottery numbers by blogging standards) dream job out there and in the process gets ten times that in positive press. Bravi to the Murphy-Goode folks for doing it right and with class. By the way, that guy in in the video is Hardy (pictured left) of the excellent Dirty South Wine Blog and I'm sure he'd appreciate some of your votes.
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Reader Comments (3)
I certainly agree that Murphy-Goode has pulled an ingenious publicity stunt and I agree that Hardy is puckering up quite well to the job. However the question remains: will Murhpy-Goode choose someone who is out there shamelessly promoting his own brand (Dirty South)? Or will they take a brandless candidate to push their own name forward?
I really don't know but it does make for great social network drama!
"With Class?" Really? They prematurely favorited two men long before the application period was up. Since SFist outed them on that faux pas, they unfavorited. But, it seems pretty clear that the people at M-G are favoring men, and that is so NOT classy.
Are they more interested in the publicity or the position? I wonder...